TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES

The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil...

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Autores principales: T. A. Sergeeva, I. A. Savchenko
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/996ec551914648c285bdafe023781d7f
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