TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES

The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil...

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Autores principales:	T. A. Sergeeva, I. A. Savchenko
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	civil servant formation image levels of public service power pr-technologies types of public service Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/996ec551914648c285bdafe023781d7f
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id	oai:doaj.org-article:996ec551914648c285bdafe023781d7f
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spelling	oai:doaj.org-article:996ec551914648c285bdafe023781d7f2021-12-03T07:43:33ZTECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES1816-42772686-841510.26425/1816-4277-2020-8-25-32https://doaj.org/article/996ec551914648c285bdafe023781d7f2020-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2343https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil servant has been presented in the article. The most popular image formation technologies, their concepts, characteristics and goals, as well as their application methods have been considered. The use of image formation technologies has been studied on the example of Russian civil servants at the Federal and regional levels, as well as civil service and military service. The features of the direction in forming the image of each of these types have been analysed.T. A. SergeevaI. A. SavchenkoPublishing House of the State University of Managementarticlecivil servantformationimageimagelevels of public servicepowerpr-technologiestypes of public serviceSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 8, Pp 25-32 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	civil servant formation image image levels of public service power pr-technologies types of public service Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	civil servant formation image image levels of public service power pr-technologies types of public service Sociology (General) HM401-1281 Economics as a science HB71-74 T. A. Sergeeva I. A. Savchenko TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
description	The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil servant has been presented in the article. The most popular image formation technologies, their concepts, characteristics and goals, as well as their application methods have been considered. The use of image formation technologies has been studied on the example of Russian civil servants at the Federal and regional levels, as well as civil service and military service. The features of the direction in forming the image of each of these types have been analysed.
format	article
author	T. A. Sergeeva I. A. Savchenko
author_facet	T. A. Sergeeva I. A. Savchenko
author_sort	T. A. Sergeeva
title	TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
title_short	TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
title_full	TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
title_fullStr	TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
title_full_unstemmed	TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
title_sort	technologies of image formation on the example of civil servants of different levels and types
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/996ec551914648c285bdafe023781d7f
work_keys_str_mv	AT tasergeeva technologiesofimageformationontheexampleofcivilservantsofdifferentlevelsandtypes AT iasavchenko technologiesofimageformationontheexampleofcivilservantsofdifferentlevelsandtypes
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TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES

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