TECHNOLOGIES OF IMAGE FORMATION ON THE EXAMPLE OF CIVIL SERVANTS OF DIFFERENT LEVELS AND TYPES
The process of forming the image of a civil servant should be carried out in two directions: influencing the external environment – public opinion, using the media, and the internal environment – the formation of a personal image. The rationale for the need to form a stable positive image of a civil...
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Autores principales: | T. A. Sergeeva, I. A. Savchenko |
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Formato: | article |
Lenguaje: | RU |
Publicado: |
Publishing House of the State University of Management
2020
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Materias: | |
Acceso en línea: | https://doaj.org/article/996ec551914648c285bdafe023781d7f |
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