The role of social media marketing and brand image on smartphone purchase intention
The purpose of this study was to analyze the relationship between Social Media Marketing and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image Relationship and Purchase Intention and finally, the relationship between Social Media Marketing and Purchase Int...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Growing Science
2022
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/99bfb6c770024a29abddde7529bbfcfc |
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