Marketing technologies for the development of digital products in the automotive industry

The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the tr...

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Autores principales: G. V. Butkovskaya, A. A. Ivliev
Formato: article
Lenguaje:RU
Publicado: State University of Management 2021
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Acceso en línea:https://doaj.org/article/99ce4518a6b14666a4c5b248a9942023
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