Marketing technologies for the development of digital products in the automotive industry

The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the tr...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	G. V. Butkovskaya, A. A. Ivliev
Formato:	article
Lenguaje:	RU
Publicado:	State University of Management 2021
Materias:	digital products digital services automotive industry digital marketing digital transportation services marketing technologies digital ecosystems business model Electronics TK7800-8360 Management information systems T58.6-58.62
Acceso en línea:	https://doaj.org/article/99ce4518a6b14666a4c5b248a9942023
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:99ce4518a6b14666a4c5b248a9942023
record_format	dspace
spelling	oai:doaj.org-article:99ce4518a6b14666a4c5b248a99420232021-11-14T15:54:17ZMarketing technologies for the development of digital products in the automotive industry2658-34452686-840710.26425/2658-3445-2021-4-1-74-84https://doaj.org/article/99ce4518a6b14666a4c5b248a99420232021-04-01T00:00:00Zhttps://e-management.guu.ru/jour/article/view/144https://doaj.org/toc/2658-3445https://doaj.org/toc/2686-8407The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the transport sector are no exception. New trends and a more personal approach to the consumer, digital products and services require a rethink of marketing activities in the automotive industry. Automakers are entering into partnerships with technology companies to increase customer loyalty and expand their list of familiar scenarios and ways of using transport.A mobility ecosystem is being formed all over the world. And this ecosystem is more than just “Automotive Industry 2.0”. To become a leader in the new landscape, you will need to fight with a large number of new players, many of whom do not have the traditional automotive experience and integration of various capabilities. It will be important for traditional automakers and suppliers, as well as new entrants, to adopt an ecosystem mindset.As digital technologies change the traditional boundaries of the industry, many are betting that the automotive ecosystem will be one of the first to develop. But what this will look like in practice, and when a drastic shift in competition will actually, occur can only be cautiously predicted so far.G. V. ButkovskayaA. A. IvlievState University of Managementarticledigital productsdigital servicesautomotive industrydigital marketingdigital transportation servicesmarketing technologiesdigital ecosystemsbusiness modelElectronicsTK7800-8360Management information systemsT58.6-58.62RUE-Management, Vol 4, Iss 1, Pp 74-84 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	digital products digital services automotive industry digital marketing digital transportation services marketing technologies digital ecosystems business model Electronics TK7800-8360 Management information systems T58.6-58.62
spellingShingle	digital products digital services automotive industry digital marketing digital transportation services marketing technologies digital ecosystems business model Electronics TK7800-8360 Management information systems T58.6-58.62 G. V. Butkovskaya A. A. Ivliev Marketing technologies for the development of digital products in the automotive industry
description	The economy is changing dramatically under the influence of emerging markets, accelerated growth of new technologies, sustainable development policies and changing consumer preferences. New business models are emerging in many sectors of the economy and production. The automotive industry and the transport sector are no exception. New trends and a more personal approach to the consumer, digital products and services require a rethink of marketing activities in the automotive industry. Automakers are entering into partnerships with technology companies to increase customer loyalty and expand their list of familiar scenarios and ways of using transport.A mobility ecosystem is being formed all over the world. And this ecosystem is more than just “Automotive Industry 2.0”. To become a leader in the new landscape, you will need to fight with a large number of new players, many of whom do not have the traditional automotive experience and integration of various capabilities. It will be important for traditional automakers and suppliers, as well as new entrants, to adopt an ecosystem mindset.As digital technologies change the traditional boundaries of the industry, many are betting that the automotive ecosystem will be one of the first to develop. But what this will look like in practice, and when a drastic shift in competition will actually, occur can only be cautiously predicted so far.
format	article
author	G. V. Butkovskaya A. A. Ivliev
author_facet	G. V. Butkovskaya A. A. Ivliev
author_sort	G. V. Butkovskaya
title	Marketing technologies for the development of digital products in the automotive industry
title_short	Marketing technologies for the development of digital products in the automotive industry
title_full	Marketing technologies for the development of digital products in the automotive industry
title_fullStr	Marketing technologies for the development of digital products in the automotive industry
title_full_unstemmed	Marketing technologies for the development of digital products in the automotive industry
title_sort	marketing technologies for the development of digital products in the automotive industry
publisher	State University of Management
publishDate	2021
url	https://doaj.org/article/99ce4518a6b14666a4c5b248a9942023
work_keys_str_mv	AT gvbutkovskaya marketingtechnologiesforthedevelopmentofdigitalproductsintheautomotiveindustry AT aaivliev marketingtechnologiesforthedevelopmentofdigitalproductsintheautomotiveindustry
_version_	1718429063579697152

Marketing technologies for the development of digital products in the automotive industry

Ejemplares similares