CYCLIC NATURE OF MARKETING PARADIGMS
The article provides the forecast for dynamics of paradigmal development of marketing. The most realistic is a scenario of partners' relations of dominating producer and supplier of trade offer over their buyer/customer leaving marketing paradigm in order to enhance, reform innovatively and ada...
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| Format: | article |
| Langue: | RU |
| Publié: |
Plekhanov Russian University of Economics
2017
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| Accès en ligne: | https://doaj.org/article/9a17af28956d4790af091d8dad6ac677 |
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