CYCLIC NATURE OF MARKETING PARADIGMS

The article provides the forecast for dynamics of paradigmal development of marketing. The most realistic is a scenario of partners' relations of dominating producer and supplier of trade offer over their buyer/customer leaving marketing paradigm in order to enhance, reform innovatively and ada...

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Autor principal:	Yuliya V. Syaglova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2017
Materias:	evolution of marketing paradigms partners' relations marketing transformational marketing cycle of marketing paradigms Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/9a17af28956d4790af091d8dad6ac677
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id	oai:doaj.org-article:9a17af28956d4790af091d8dad6ac677
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spelling	oai:doaj.org-article:9a17af28956d4790af091d8dad6ac6772021-11-15T05:20:44ZCYCLIC NATURE OF MARKETING PARADIGMS2413-28292587-925110.21686/2413-2829-2016-3-114-119https://doaj.org/article/9a17af28956d4790af091d8dad6ac6772017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/166https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article provides the forecast for dynamics of paradigmal development of marketing. The most realistic is a scenario of partners' relations of dominating producer and supplier of trade offer over their buyer/customer leaving marketing paradigm in order to enhance, reform innovatively and adapt in accordance with the shift of technological mode and customer/buyer psychology. While studying the cyclic nature of marketing paradigms the author comes to the conclusion that they represent the dynamic cyclic model 'Wheel of Marketing Paradigms'. All stages of paradigmal cycle, including their modifications are present in target segments of the market simultaneously at the expense of customer loyalty train, which possesses a clear situational character. This fact stipulates a migration nature of target customer segments within the frames of the total volume of customer/buyer audience.Yuliya V. SyaglovaPlekhanov Russian University of Economicsarticleevolution of marketing paradigmspartners' relations marketingtransformational marketingcycle of marketing paradigmsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 114-119 (2017)
institution	DOAJ
collection	DOAJ
language	RU
topic	evolution of marketing paradigms partners' relations marketing transformational marketing cycle of marketing paradigms Economics as a science HB71-74
spellingShingle	evolution of marketing paradigms partners' relations marketing transformational marketing cycle of marketing paradigms Economics as a science HB71-74 Yuliya V. Syaglova CYCLIC NATURE OF MARKETING PARADIGMS
description	The article provides the forecast for dynamics of paradigmal development of marketing. The most realistic is a scenario of partners' relations of dominating producer and supplier of trade offer over their buyer/customer leaving marketing paradigm in order to enhance, reform innovatively and adapt in accordance with the shift of technological mode and customer/buyer psychology. While studying the cyclic nature of marketing paradigms the author comes to the conclusion that they represent the dynamic cyclic model 'Wheel of Marketing Paradigms'. All stages of paradigmal cycle, including their modifications are present in target segments of the market simultaneously at the expense of customer loyalty train, which possesses a clear situational character. This fact stipulates a migration nature of target customer segments within the frames of the total volume of customer/buyer audience.
format	article
author	Yuliya V. Syaglova
author_facet	Yuliya V. Syaglova
author_sort	Yuliya V. Syaglova
title	CYCLIC NATURE OF MARKETING PARADIGMS
title_short	CYCLIC NATURE OF MARKETING PARADIGMS
title_full	CYCLIC NATURE OF MARKETING PARADIGMS
title_fullStr	CYCLIC NATURE OF MARKETING PARADIGMS
title_full_unstemmed	CYCLIC NATURE OF MARKETING PARADIGMS
title_sort	cyclic nature of marketing paradigms
publisher	Plekhanov Russian University of Economics
publishDate	2017
url	https://doaj.org/article/9a17af28956d4790af091d8dad6ac677
work_keys_str_mv	AT yuliyavsyaglova cyclicnatureofmarketingparadigms
_version_	1718428763671232512

CYCLIC NATURE OF MARKETING PARADIGMS

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