IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
New technologies have had an impact on many aspects of human life including business activities. The post-modern consumer is increasingly adopting technological innovations, the change started with the adoption of electronic commerce before the advent of mobile commerce. In...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN FR |
| Publicado: |
Université Mohammed V de Rabat
2020
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| Acceso en línea: | https://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.19756 https://doaj.org/article/9a4e150047ab4e78b581971414ac0d65 |
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