IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE

New technologies have had an impact on many aspects of human life including business activities. The post-modern consumer is increasingly adopting technological innovations, the change started with the adoption of electronic commerce before the advent of mobile commerce. In...

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Autores principales:	Abdellatif CHAKOR, Achchaymaa MOUTAOUAKIL
Formato:	article
Lenguaje:	EN FR
Publicado:	Université Mohammed V de Rabat 2020
Materias:	:consumer experience immersion mobile application screen size Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
Acceso en línea:	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.19756 https://doaj.org/article/9a4e150047ab4e78b581971414ac0d65
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spelling	oai:doaj.org-article:9a4e150047ab4e78b581971414ac0d652021-11-22T09:06:59ZIMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIREhttps://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.197562028-51752458-665Xhttps://doaj.org/article/9a4e150047ab4e78b581971414ac0d652020-06-01T00:00:00Zhttps://revues.imist.ma/index.php/REMAREM/article/view/19756/10757https://doaj.org/toc/2028-5175https://doaj.org/toc/2458-665XNew technologies have had an impact on many aspects of human life including business activities. The post-modern consumer is increasingly adopting technological innovations, the change started with the adoption of electronic commerce before the advent of mobile commerce. In 2018, the e-commerce web site Jumia declared during its annual study, that 73% of purchases made on the site in Morocco were ordered by a mobile device.During this study, it was proven, through an observation experience, followed by a semi-structured interview with 10 young Moroccan executives comprising two different groups (a group using a large smartphone and another group using a smartphone with a small size), that the size of the smartphone screen has a relative impact on the level of immersion of users in the mobile shopping experience, the participants in this study were led to test two smartphones having two different sizes in order to test the possible impact of the size of the smartphone screen on immersion in a mobile shopping experience.The results showed that mobile users feel more comfortable handling a smartphone with a larger screen, however this has little impact, according to the statements of the study participants, on the level of immersion in the experience. shopping.This exploratory study must be supplemented by a confirmatory study confirming or refuting this trend.Abdellatif CHAKORAchchaymaa MOUTAOUAKILUniversité Mohammed V de Rabatarticle:consumer experienceimmersionmobile applicationscreen sizeManagement. Industrial managementHD28-70Marketing. Distribution of productsHF5410-5417.5ENFRRevue Marocaine de Recherche en Management et Marketing, Vol 12, Iss 1, Pp 1-19 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	:consumer experience immersion mobile application screen size Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5
spellingShingle	:consumer experience immersion mobile application screen size Management. Industrial management HD28-70 Marketing. Distribution of products HF5410-5417.5 Abdellatif CHAKOR Achchaymaa MOUTAOUAKIL IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
description	New technologies have had an impact on many aspects of human life including business activities. The post-modern consumer is increasingly adopting technological innovations, the change started with the adoption of electronic commerce before the advent of mobile commerce. In 2018, the e-commerce web site Jumia declared during its annual study, that 73% of purchases made on the site in Morocco were ordered by a mobile device.During this study, it was proven, through an observation experience, followed by a semi-structured interview with 10 young Moroccan executives comprising two different groups (a group using a large smartphone and another group using a smartphone with a small size), that the size of the smartphone screen has a relative impact on the level of immersion of users in the mobile shopping experience, the participants in this study were led to test two smartphones having two different sizes in order to test the possible impact of the size of the smartphone screen on immersion in a mobile shopping experience.The results showed that mobile users feel more comfortable handling a smartphone with a larger screen, however this has little impact, according to the statements of the study participants, on the level of immersion in the experience. shopping.This exploratory study must be supplemented by a confirmatory study confirming or refuting this trend.
format	article
author	Abdellatif CHAKOR Achchaymaa MOUTAOUAKIL
author_facet	Abdellatif CHAKOR Achchaymaa MOUTAOUAKIL
author_sort	Abdellatif CHAKOR
title	IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
title_short	IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
title_full	IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
title_fullStr	IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
title_full_unstemmed	IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE
title_sort	impact de la taille de l’ecran sur le niveau d’immersion dans une experience de shopping mobile : etude exploratoire
publisher	Université Mohammed V de Rabat
publishDate	2020
url	https://doi.org/10.48376/IMIST.PRSM/remarem-v12i1.19756 https://doaj.org/article/9a4e150047ab4e78b581971414ac0d65
work_keys_str_mv	AT abdellatifchakor impactdelatailledelecransurleniveaudimmersiondansuneexperiencedeshoppingmobileetudeexploratoire AT achchaymaamoutaouakil impactdelatailledelecransurleniveaudimmersiondansuneexperiencedeshoppingmobileetudeexploratoire
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IMPACT DE LA TAILLE DE L’ECRAN SUR LE NIVEAU D’IMMERSION DANS UNE EXPERIENCE DE SHOPPING MOBILE : ETUDE EXPLORATOIRE

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