Drivers of social network adoption in post-travel phase: An empirical study in Thai tourists

As tourism is a fast-growing industry, it is worth focusing on understanding travelers’ information generation behavior. The previous research also found that research in the motivation of travelers in sharing travel information through SNSs is quite limited. This research aims to study social netwo...

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Auteurs principaux: Nathatenee Gebsombut, Chien-Ta Bruce Ho
Format: article
Langue:EN
Publié: Taylor & Francis Group 2019
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Accès en ligne:https://doaj.org/article/9b6182d40d8b4850bdf6f686552da118
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