Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran
Objective Gray markets refer to those markets where multinational brands are distributed throughout the local markets of a country through unofficial sources of brand activity. Consequently, companies that are responsible for distribution of multinational brands in the host country will face difficu...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | FA |
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University of Tehran
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/9b642aeeb249443588f9141162dfbe8f |
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