A GESTÃO DO BRAND EQUITY NO MARKETING EDUCACIONAL
The aim of this study was to identify what the factors that motivate and influence a student to remain in a IES - Higher Education Institutions, through marketing concepts applied to educational marketing along with a s urvey of 508 students UERGS - State University of Rio Grande do S...
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| Main Authors: | , |
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| Format: | article |
| Language: | ES PT |
| Published: |
Universidade Federal de Santa Catarina
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/9b9449a141994bcdb410ea32843c0e29 |
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