THE ROLE OF MARKETING IN THE PROMOTION OF ISTANBUL BRAND
In our globalizing world increased competition between cities have resulted in expanding investments in marketing activities. In order to promote tourism and reinvestments, the cities have been using marketing activities to create more attractive sites and make use of their resources more efficientl...
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| Format: | article |
| Langue: | DE EN FR TR |
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Fırat University
2019
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| Accès en ligne: | https://doaj.org/article/9d2ea4b26999442aa9a308a00ff3a8d7 |
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