Exploring Cruise Tourists’ Preferences and Satisfaction: The Case of Taiwan
In this study, the product attributes of cruise tours are distinguished into on-board activities, leisure space, cabin comfort, Michelin restaurant, and refund mechanism, and the multi-attribute utility model of cruise tours is constructed using the choice experiment (CE) method. Of the 575 question...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/9d874d6181324352a2e67cb6e5c0e8b2 |
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