Corporate social responsibility and loyalty: Intervening influence of customer satisfaction and trust
This study investigated the relationship between value relevance and ethical standards as determinants of commitment to corporate social responsibility (CSR) activities and customer loyalty with the intervening effect of customer satisfaction, corporate reputation, and trust. Multidimensional questi...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2017
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/9e50d9b31ee8409f9a39444b9565b663 |
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