Enhancing customer retention using customer relationship management approach in car loan bussiness
The objective of this study was to analyse the effects of customer-perceived value, corporate image, and service quality on customer satisfaction, as well as to analyse the direct effect of switching barriers on customer retention, and to analyse the direct and indirect effects of customer satisfact...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2020
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/9ef70c8f9ce8429e8837a027da057c50 |
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