Brand management based on consumer perceptions of a university
The paper scrutinizes the problems of positioning and managing the brand of an educational institution. Lack of the algorithm for managing a university brand on the basis of a positioning strategy is the main issue for academics to resolve. The authors find that the concept of position in the scien...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Ural State University of Economics
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/9f3a9aab527a467a9df9ae5b5a2b101c |
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