Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology
The extant social sciences and management theoretical concepts and empirical literature have mostly determined based on western (developed) economies institutional context. In the recent past, a number of researchers have argued that the western theories are inadequate to study the emerging markets...
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Main Author: | Kotapati Srinivasa Reddy |
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Format: | article |
Language: | EN |
Published: |
Taylor & Francis Group
2015
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Online Access: | https://doaj.org/article/a0db291a0374443d9d759d4a6e17d556 |
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