RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET

The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions fo...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: N. Zemlyanskaya, N. Kazakova, V. Kolosova
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2018
Materias:
Acceso en línea:https://doaj.org/article/a1ec424f138c43bca1da2865841f5029
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!