RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET

The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions fo...

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Autores principales:	N. Zemlyanskaya, N. Kazakova, V. Kolosova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2018
Materias:	educational services education market marketing in education human capital pricing methods Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/a1ec424f138c43bca1da2865841f5029
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spelling	oai:doaj.org-article:a1ec424f138c43bca1da2865841f50292021-12-03T07:43:24ZRESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET1816-42772686-841510.26425/1816-4277-2018-4-31-34https://doaj.org/article/a1ec424f138c43bca1da2865841f50292018-04-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/992https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions for maintenance of optimum level of prices and to variation of its depending on a status of the market and the situation on in it of an educational institution is opened. The considerable attention is paid to a wasteful method of pricing as to the most widespread in this sphere.N. ZemlyanskayaN. KazakovaV. KolosovaPublishing House of the State University of Managementarticleeducational serviceseducation marketmarketing in educationhuman capitalpricing methodsSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 4, Pp 31-34 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	educational services education market marketing in education human capital pricing methods Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	educational services education market marketing in education human capital pricing methods Sociology (General) HM401-1281 Economics as a science HB71-74 N. Zemlyanskaya N. Kazakova V. Kolosova RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
description	The features of marketing strategy in domestic education market are considered. The methods of provision of educational services through distribution channels and strategic decisions on marketing complex elements in this sphere are revealed. The essence of the price policy as a complex of actions for maintenance of optimum level of prices and to variation of its depending on a status of the market and the situation on in it of an educational institution is opened. The considerable attention is paid to a wasteful method of pricing as to the most widespread in this sphere.
format	article
author	N. Zemlyanskaya N. Kazakova V. Kolosova
author_facet	N. Zemlyanskaya N. Kazakova V. Kolosova
author_sort	N. Zemlyanskaya
title	RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
title_short	RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
title_full	RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
title_fullStr	RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
title_full_unstemmed	RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET
title_sort	research of features of marketing strategy in education market
publisher	Publishing House of the State University of Management
publishDate	2018
url	https://doaj.org/article/a1ec424f138c43bca1da2865841f5029
work_keys_str_mv	AT nzemlyanskaya researchoffeaturesofmarketingstrategyineducationmarket AT nkazakova researchoffeaturesofmarketingstrategyineducationmarket AT vkolosova researchoffeaturesofmarketingstrategyineducationmarket
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RESEARCH OF FEATURES OF MARKETING STRATEGY IN EDUCATION MARKET

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