Mapping the strategic landscape for global financial institutions through brand equity trend analysis

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Bibliographic Details
Main Authors: Ishtiaq Ahmed Bajwa, Kamran Ahmed Siddiqui, Tarig Eltayeb, Chaudhry Kashif Mahmood
Format: article
Language:EN
Published: Entrepreneurship and Sustainability Center 2021
Subjects:
Online Access:https://doaj.org/article/a2b8d0a4ecc44a329d0ea31b82e2d69e
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