This advert makes me cry: Disclosure of emotional response to advertisement on Facebook
As social media is transforming how consumers interact with brands and how brand-related content is consumed, this paper aims to investigate if and how Facebook users express their emotions towards advertisements of brand share on the site. Seven hundred and three comments about the Lloyds 250th Ann...
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| Formato: | article |
| Lenguaje: | EN |
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Taylor & Francis Group
2016
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| Acceso en línea: | https://doaj.org/article/a30d80c1963a4a68b4fac38be6a69121 |
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