Test and evaluation of advertising effect based on EEG and eye tracker
As a means of marketing communication, advertisements have been applied in the course of enterprise operation. However, in practice, there are many problems with the implementation effect of specific advertisements, so the test and evaluation of the effectiveness of advertising have important practi...
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| Formato: | article |
| Lenguaje: | EN |
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De Gruyter
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/a45116ffe98c449ab7f71adfac52b18b |
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