Incentivized and non-incentivized liking ratings outperform willingness-to-pay in predicting choice
A core principle in decision science is that people choose according to their subjective values. These values are often measured using unincentivized scales with arbitrary units (e.g., from 0 to 10) or using incentivized willingness-to-pay (WTP) with dollars and cents. What is unclear is whether usi...
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| Main Authors: | , , |
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| Format: | article |
| Language: | EN |
| Published: |
Society for Judgment and Decision Making
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/a4657cd1fe994e43bbfc0ac01d00c2c5 |
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