City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the...

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Autores principales: Yingji Li, Penghang Hsü, Guanghui Hao, Kaiyang Sun, Yahong Wang
Formato: article
Lenguaje:EN
Publicado: Frontiers Media S.A. 2021
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Acceso en línea:https://doaj.org/article/a4704fe63a02478886b4da9dfbb8619f
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