City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the...

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Autores principales:	Yingji Li, Penghang Hsü, Guanghui Hao, Kaiyang Sun, Yahong Wang
Formato:	article
Lenguaje:	EN
Publicado:	Frontiers Media S.A. 2021
Materias:	cultural construction city brand image design entrepreneur psychological capital Psychology BF1-990
Acceso en línea:	https://doaj.org/article/a4704fe63a02478886b4da9dfbb8619f
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spelling	oai:doaj.org-article:a4704fe63a02478886b4da9dfbb8619f2021-11-15T04:27:50ZCity Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction1664-107810.3389/fpsyg.2021.717303https://doaj.org/article/a4704fe63a02478886b4da9dfbb8619f2021-11-01T00:00:00Zhttps://www.frontiersin.org/articles/10.3389/fpsyg.2021.717303/fullhttps://doaj.org/toc/1664-1078The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.Yingji LiPenghang HsüGuanghui HaoKaiyang SunYahong WangYahong WangFrontiers Media S.A.articlecultural constructioncity brandimage designentrepreneurpsychological capitalPsychologyBF1-990ENFrontiers in Psychology, Vol 12 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	cultural construction city brand image design entrepreneur psychological capital Psychology BF1-990
spellingShingle	cultural construction city brand image design entrepreneur psychological capital Psychology BF1-990 Yingji Li Penghang Hsü Guanghui Hao Kaiyang Sun Yahong Wang Yahong Wang City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction
description	The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the construction of city cultural images and the social capital of new entrepreneurs are discussed, and the relationship between the two is analyzed. Then, Interpretative Structural Modeling Method (ISM) is put forward, and five influencing factors of city entrepreneurial environments are expounded. A questionnaire survey is designed based on the ISM model, and a nationwide survey of new entrepreneurs is carried out. The survey results show that entrepreneurs of different genders, ages, and educational levels have different degrees of concern for the city image. Among them, the entrepreneurs with different educational levels have the most obvious difference in their attention to the cultural image of the city (p < 0.05). In addition, public transportation, educational conditions, tourism resources, air quality, and image orientation are the most obvious factors affecting the construction of city brand images (p < 0.05). The influence of the educational level of residents and investment environment on new entrepreneurs is more prominent. This shows that in the process of shaping the city brand image, the improvement of city culture is helpful for new enterprises. The more perfect the city culture is, the more attractive it will be for highly educated entrepreneurs. The study can help relevant decision-makers to plan the future development direction of the city more accurately and realize the stable development of city brand images.
format	article
author	Yingji Li Penghang Hsü Guanghui Hao Kaiyang Sun Yahong Wang Yahong Wang
author_facet	Yingji Li Penghang Hsü Guanghui Hao Kaiyang Sun Yahong Wang Yahong Wang
author_sort	Yingji Li
title	City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction
title_short	City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction
title_full	City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction
title_fullStr	City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction
title_full_unstemmed	City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction
title_sort	city brand image building and its impact on the psychological capital of new entrepreneurs following cultural construction
publisher	Frontiers Media S.A.
publishDate	2021
url	https://doaj.org/article/a4704fe63a02478886b4da9dfbb8619f
work_keys_str_mv	AT yingjili citybrandimagebuildinganditsimpactonthepsychologicalcapitalofnewentrepreneursfollowingculturalconstruction AT penghanghsu citybrandimagebuildinganditsimpactonthepsychologicalcapitalofnewentrepreneursfollowingculturalconstruction AT guanghuihao citybrandimagebuildinganditsimpactonthepsychologicalcapitalofnewentrepreneursfollowingculturalconstruction AT kaiyangsun citybrandimagebuildinganditsimpactonthepsychologicalcapitalofnewentrepreneursfollowingculturalconstruction AT yahongwang citybrandimagebuildinganditsimpactonthepsychologicalcapitalofnewentrepreneursfollowingculturalconstruction AT yahongwang citybrandimagebuildinganditsimpactonthepsychologicalcapitalofnewentrepreneursfollowingculturalconstruction
_version_	1718428886186852352

City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

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