City Brand Image Building and Its Impact on the Psychological Capital of New Entrepreneurs Following Cultural Construction

The purpose of the study is to provide effective direction and ideas for urban modernization and promote the development of the city innovation economy and the stability of the employment rate. First, the main contents and influencing factors of urban culture construction are introduced. Second, the...

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Auteurs principaux: Yingji Li, Penghang Hsü, Guanghui Hao, Kaiyang Sun, Yahong Wang
Format: article
Langue:EN
Publié: Frontiers Media S.A. 2021
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Accès en ligne:https://doaj.org/article/a4704fe63a02478886b4da9dfbb8619f
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