INTERNAL PR AS PART OF CORPORATE CULTURE

The identification of mechanisms for the implementation of public relations and the selection of effective internal PR tools can affect the organization’s management. The main objective of internal PR is to stabilize the workforce and increase employee satisfaction. The possibilities of internal PR...

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Autor principal: O. Goryacheva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2019
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Acceso en línea:https://doaj.org/article/a4bd0d5ae9d242feb45224aa096a014a
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