Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural Equ...

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Autores principales: Bang Nguyen Viet, Huu Phuc Dang, Ho Hai Nguyen
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/a562a339739f4634a9a7527f9b1bab87
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