Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact

This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural Equ...

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Autores principales:	Bang Nguyen Viet, Huu Phuc Dang, Ho Hai Nguyen
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2020
Materias:	binh thuan – vietnam cultural contact destination image perceived risk revisit intention tourist satisfaction Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/a562a339739f4634a9a7527f9b1bab87
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spelling	oai:doaj.org-article:a562a339739f4634a9a7527f9b1bab872021-12-02T14:41:30ZRevisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact2331-197510.1080/23311975.2020.1796249https://doaj.org/article/a562a339739f4634a9a7527f9b1bab872020-01-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2020.1796249https://doaj.org/toc/2331-1975This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques, the study delivered two key results. The first finding is that revisit intention is directly affected by satisfaction, attractiveness, accommodation service, cultural contact, and perceived risk. Secondly, satisfaction is directly affected by attractiveness, accommodation service, cultural contact, and perceived risk. These results confirm the moderating role of both nationality and marital status on the relationships from cultural contact and attractiveness to satisfaction, but not revisit intention. However, the research has certain limitations: (i) due to the limited resources available to conduct the research, the sample size was limited to 405 international tourists in Binh Thuan province; and (ii) this study conducted sampling using direct interview methods of tourists during the peak season.Bang Nguyen VietHuu Phuc DangHo Hai NguyenTaylor & Francis Grouparticlebinh thuan – vietnamcultural contactdestination imageperceived riskrevisit intentiontourist satisfactionBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 7, Iss 1 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	binh thuan – vietnam cultural contact destination image perceived risk revisit intention tourist satisfaction Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	binh thuan – vietnam cultural contact destination image perceived risk revisit intention tourist satisfaction Business HF5001-6182 Management. Industrial management HD28-70 Bang Nguyen Viet Huu Phuc Dang Ho Hai Nguyen Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
description	This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques, the study delivered two key results. The first finding is that revisit intention is directly affected by satisfaction, attractiveness, accommodation service, cultural contact, and perceived risk. Secondly, satisfaction is directly affected by attractiveness, accommodation service, cultural contact, and perceived risk. These results confirm the moderating role of both nationality and marital status on the relationships from cultural contact and attractiveness to satisfaction, but not revisit intention. However, the research has certain limitations: (i) due to the limited resources available to conduct the research, the sample size was limited to 405 international tourists in Binh Thuan province; and (ii) this study conducted sampling using direct interview methods of tourists during the peak season.
format	article
author	Bang Nguyen Viet Huu Phuc Dang Ho Hai Nguyen
author_facet	Bang Nguyen Viet Huu Phuc Dang Ho Hai Nguyen
author_sort	Bang Nguyen Viet
title	Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
title_short	Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
title_full	Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
title_fullStr	Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
title_full_unstemmed	Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
title_sort	revisit intention and satisfaction: the role of destination image, perceived risk, and cultural contact
publisher	Taylor & Francis Group
publishDate	2020
url	https://doaj.org/article/a562a339739f4634a9a7527f9b1bab87
work_keys_str_mv	AT bangnguyenviet revisitintentionandsatisfactiontheroleofdestinationimageperceivedriskandculturalcontact AT huuphucdang revisitintentionandsatisfactiontheroleofdestinationimageperceivedriskandculturalcontact AT hohainguyen revisitintentionandsatisfactiontheroleofdestinationimageperceivedriskandculturalcontact
_version_	1718389888092471296

Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact

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