How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?
The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and consumer purchase decisions. The respondents of...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN FR |
| Publié: |
EDP Sciences
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/a6a8cebad17a49fbb97b28c40b91d569 |
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