Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP

Nowadays, producers are successful in Of getting profit in more efforts to satisfy our customers in target markets And build customer loyalty to your brand. The aim of this study was to study and identify factors influencing loyalty Customer to the brand in the furniture industry using Group Decisio...

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Autores principales:	mohammad ghofrani, vajihe farshchi, majid azizi
Formato:	article
Lenguaje:	FA
Publicado:	Regional Information Center for Science and Technology (RICeST) 2014
Materias:	customer loyalty analytical hierarchy process (AHP) Brand the furniture industry Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/a6d173026eca4eadbf92adfd8b3ce3c4
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spelling	oai:doaj.org-article:a6d173026eca4eadbf92adfd8b3ce3c42021-12-02T02:33:29ZExplore and identify indicators of customer loyalty to the brand in the furniture industry by AHP1735-09132383-112X10.22092/ijwpr.2014.5692https://doaj.org/article/a6d173026eca4eadbf92adfd8b3ce3c42014-06-01T00:00:00Zhttp://ijwpr.areeo.ac.ir/article_5692_4c0f487b49fe2d5e5a1f0138f09c8937.pdfhttps://doaj.org/toc/1735-0913https://doaj.org/toc/2383-112XNowadays, producers are successful in Of getting profit in more efforts to satisfy our customers in target markets And build customer loyalty to your brand. The aim of this study was to study and identify factors influencing loyalty Customer to the brand in the furniture industry using Group Decision Making method., For the purpose of study and research Been done by others, the factors affecting customer loyalty divided in to 4 main categories and 20 sub-indicators. After getting customer buyer furniture opinions via questionnaire, the priority rates of obtained criteria and sub-criteria were determined by Analytical Hierarchy Process (AHP).The results show that customers Satisfaction and marketing criteria have the highest weighting values at the first level. In addition, among 20 effective sub-criteria, Influence on customer loyalty in the furniture dustry, service quality ,reasonable price ,installment sales, warranty and perceived quality have highest priorities as 0.323, 0.151,0.129, 0.074 and 0.053 weighting values, respectively.mohammad ghofranivajihe farshchimajid aziziRegional Information Center for Science and Technology (RICeST)articlecustomer loyaltyanalytical hierarchy process (AHP)Brandthe furniture industryForestrySD1-669.5FAتحقیقات علوم چوب و کاغذ ایران, Vol 29, Iss 2, Pp 310-323 (2014)
institution	DOAJ
collection	DOAJ
language	FA
topic	customer loyalty analytical hierarchy process (AHP) Brand the furniture industry Forestry SD1-669.5
spellingShingle	customer loyalty analytical hierarchy process (AHP) Brand the furniture industry Forestry SD1-669.5 mohammad ghofrani vajihe farshchi majid azizi Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP
description	Nowadays, producers are successful in Of getting profit in more efforts to satisfy our customers in target markets And build customer loyalty to your brand. The aim of this study was to study and identify factors influencing loyalty Customer to the brand in the furniture industry using Group Decision Making method., For the purpose of study and research Been done by others, the factors affecting customer loyalty divided in to 4 main categories and 20 sub-indicators. After getting customer buyer furniture opinions via questionnaire, the priority rates of obtained criteria and sub-criteria were determined by Analytical Hierarchy Process (AHP).The results show that customers Satisfaction and marketing criteria have the highest weighting values at the first level. In addition, among 20 effective sub-criteria, Influence on customer loyalty in the furniture dustry, service quality ,reasonable price ,installment sales, warranty and perceived quality have highest priorities as 0.323, 0.151,0.129, 0.074 and 0.053 weighting values, respectively.
format	article
author	mohammad ghofrani vajihe farshchi majid azizi
author_facet	mohammad ghofrani vajihe farshchi majid azizi
author_sort	mohammad ghofrani
title	Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP
title_short	Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP
title_full	Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP
title_fullStr	Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP
title_full_unstemmed	Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP
title_sort	explore and identify indicators of customer loyalty to the brand in the furniture industry by ahp
publisher	Regional Information Center for Science and Technology (RICeST)
publishDate	2014
url	https://doaj.org/article/a6d173026eca4eadbf92adfd8b3ce3c4
work_keys_str_mv	AT mohammadghofrani exploreandidentifyindicatorsofcustomerloyaltytothebrandinthefurnitureindustrybyahp AT vajihefarshchi exploreandidentifyindicatorsofcustomerloyaltytothebrandinthefurnitureindustrybyahp AT majidazizi exploreandidentifyindicatorsofcustomerloyaltytothebrandinthefurnitureindustrybyahp
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Explore and identify indicators of customer loyalty to the brand in the furniture industry by AHP

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