Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy
Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that contribut...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2020
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| Accès en ligne: | https://doaj.org/article/a720143b8a8147bf84e18dd9b795027a |
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