Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy

Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that contribut...

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Autores principales: Marius Wait, Nonsikelelo Lekhuleni
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2020
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Acceso en línea:https://doaj.org/article/a720143b8a8147bf84e18dd9b795027a
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