Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle

Creation of the new company – a necessary stage of the beginning of any business. This stage is the base of her future potential. In article process of creation of the Starbucks and Nike companies in the absence of significant advantages at the initial stage of their development is investigated, the...

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Autor principal: A. V. Butov
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2018
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Acceso en línea:https://doaj.org/article/a95d1c1673bc404883d5208199c14804
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