Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle

Creation of the new company – a necessary stage of the beginning of any business. This stage is the base of her future potential. In article process of creation of the Starbucks and Nike companies in the absence of significant advantages at the initial stage of their development is investigated, the...

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Autor principal:	A. V. Butov
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	business idea strategy competitive advantage corporate culture corporate values monopoly franchizing Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/a95d1c1673bc404883d5208199c14804
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spelling	oai:doaj.org-article:a95d1c1673bc404883d5208199c148042021-11-15T05:20:47ZSpecific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle2413-28292587-925110.21686/2413-2829-2018-4-135-141https://doaj.org/article/a95d1c1673bc404883d5208199c148042018-07-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/538https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251Creation of the new company – a necessary stage of the beginning of any business. This stage is the base of her future potential. In article process of creation of the Starbucks and Nike companies in the absence of significant advantages at the initial stage of their development is investigated, the reasons of success, feature of the subsequent development of effective strategy and competitive advantages as bases of their global expansion in the world markets are considered. Special attention is paid by the author to the embodiment of passionate desire of founders of the companies to creation of a high-quality product of the world level causing in buyers insuperable thirst of possession of Results of a research allow to conclude that creation of the company can begin with elementary actions, including copying of business models of competitors, use of traditional technologies, but means of achievement of leadership in the market nevertheless is the subsequent development of successful strategy and competitive advantages. Studying of experience of creation of the Starbucks and Nike companies allows to simplify process of formation of the new perspective companies and can be used in domestic corporate management.A. V. ButovPlekhanov Russian University of Economicsarticlebusiness ideastrategycompetitive advantagecorporate culturecorporate valuesmonopolyfranchizingEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 4, Pp 135-141 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	business idea strategy competitive advantage corporate culture corporate values monopoly franchizing Economics as a science HB71-74
spellingShingle	business idea strategy competitive advantage corporate culture corporate values monopoly franchizing Economics as a science HB71-74 A. V. Butov Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle
description	Creation of the new company – a necessary stage of the beginning of any business. This stage is the base of her future potential. In article process of creation of the Starbucks and Nike companies in the absence of significant advantages at the initial stage of their development is investigated, the reasons of success, feature of the subsequent development of effective strategy and competitive advantages as bases of their global expansion in the world markets are considered. Special attention is paid by the author to the embodiment of passionate desire of founders of the companies to creation of a high-quality product of the world level causing in buyers insuperable thirst of possession of Results of a research allow to conclude that creation of the company can begin with elementary actions, including copying of business models of competitors, use of traditional technologies, but means of achievement of leadership in the market nevertheless is the subsequent development of successful strategy and competitive advantages. Studying of experience of creation of the Starbucks and Nike companies allows to simplify process of formation of the new perspective companies and can be used in domestic corporate management.
format	article
author	A. V. Butov
author_facet	A. V. Butov
author_sort	A. V. Butov
title	Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle
title_short	Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle
title_full	Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle
title_fullStr	Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle
title_full_unstemmed	Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle
title_sort	specific features of designing the strategy of company development at the initial stage of its life cycle
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/a95d1c1673bc404883d5208199c14804
work_keys_str_mv	AT avbutov specificfeaturesofdesigningthestrategyofcompanydevelopmentattheinitialstageofitslifecycle
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Specific Features of Designing the Strategy of Company Development at the Initial Stage of its Life Cycle

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