The Effect of Color in Airbnb Listings on Guest Ratings
The present research analyzes the color scheme of more than 30,000 photos in Airbnb listings in New York City to examine the relationship between the color schemes of Airbnb properties and guest ratings. The research finds that Airbnb listings with black as the dominant background or foreground colo...
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| Format: | article |
| Langue: | EN |
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Akdeniz University Tourism Faculty
2021
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| Accès en ligne: | https://doaj.org/article/a994fc98a3bd4cfba127d06d183f4d76 |
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