The Effect of Color in Airbnb Listings on Guest Ratings
The present research analyzes the color scheme of more than 30,000 photos in Airbnb listings in New York City to examine the relationship between the color schemes of Airbnb properties and guest ratings. The research finds that Airbnb listings with black as the dominant background or foreground colo...
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Akdeniz University Tourism Faculty
2021
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oai:doaj.org-article:a994fc98a3bd4cfba127d06d183f4d762021-12-01T13:29:36Z The Effect of Color in Airbnb Listings on Guest Ratings10.30519/ahtr.8191122147-91002148-7316https://doaj.org/article/a994fc98a3bd4cfba127d06d183f4d762021-12-01T00:00:00Zhttps://dergipark.org.tr/tr/pub/ahtr/issue/66016/819112https://doaj.org/toc/2147-9100https://doaj.org/toc/2148-7316The present research analyzes the color scheme of more than 30,000 photos in Airbnb listings in New York City to examine the relationship between the color schemes of Airbnb properties and guest ratings. The research finds that Airbnb listings with black as the dominant background or foreground color and those with magenta as the accent color received lower guest ratings than listings with other colors. This research also finds significant interaction effects of color, saturation, and value (brightness) of accent colors, indicating that it is important to select an optional saturation and value for each color.Hyunkyu JANG Akdeniz University Tourism Faculty articleairbnbguest star ratingsphotoscolorhuesaturationHospitality industry. Hotels, clubs, restaurants, etc. Food serviceTX901-946.5Geography (General)G1-922ENAdvances in Hospitality and Tourism Research, Vol 9, Iss 2, Pp 467-483 (2021) |
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DOAJ |
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DOAJ |
| language |
EN |
| topic |
airbnb guest star ratings photos color hue saturation Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922 |
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airbnb guest star ratings photos color hue saturation Hospitality industry. Hotels, clubs, restaurants, etc. Food service TX901-946.5 Geography (General) G1-922 Hyunkyu JANG The Effect of Color in Airbnb Listings on Guest Ratings |
| description |
The present research analyzes the color scheme of more than 30,000 photos in Airbnb listings in New York City to examine the relationship between the color schemes of Airbnb properties and guest ratings. The research finds that Airbnb listings with black as the dominant background or foreground color and those with magenta as the accent color received lower guest ratings than listings with other colors. This research also finds significant interaction effects of color, saturation, and value (brightness) of accent colors, indicating that it is important to select an optional saturation and value for each color. |
| format |
article |
| author |
Hyunkyu JANG |
| author_facet |
Hyunkyu JANG |
| author_sort |
Hyunkyu JANG |
| title |
The Effect of Color in Airbnb Listings on Guest Ratings |
| title_short |
The Effect of Color in Airbnb Listings on Guest Ratings |
| title_full |
The Effect of Color in Airbnb Listings on Guest Ratings |
| title_fullStr |
The Effect of Color in Airbnb Listings on Guest Ratings |
| title_full_unstemmed |
The Effect of Color in Airbnb Listings on Guest Ratings |
| title_sort |
effect of color in airbnb listings on guest ratings |
| publisher |
Akdeniz University Tourism Faculty |
| publishDate |
2021 |
| url |
https://doaj.org/article/a994fc98a3bd4cfba127d06d183f4d76 |
| work_keys_str_mv |
AT hyunkyujang theeffectofcolorinairbnblistingsonguestratings AT hyunkyujang effectofcolorinairbnblistingsonguestratings |
| _version_ |
1718405132646875136 |