Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective

In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qual...

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Autores principales: Maribel Carvalho Suarez, Leticia Moreira Casotti
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2015
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Acceso en línea:https://doaj.org/article/ac563a317ed149a0956f6bac54b31922
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