Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective

In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qual...

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Bibliographic Details
Main Authors: Maribel Carvalho Suarez, Leticia Moreira Casotti
Format: article
Language:EN
PT
Published: FUCAPE Business School 2015
Subjects:
Online Access:https://doaj.org/article/ac563a317ed149a0956f6bac54b31922
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