Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective

In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qual...

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Autores principales:	Maribel Carvalho Suarez, Leticia Moreira Casotti
Formato:	article
Lenguaje:	EN PT
Publicado:	FUCAPE Business School 2015
Materias:	consumer behavior families cars qualitative research Business HF5001-6182
Acceso en línea:	https://doaj.org/article/ac563a317ed149a0956f6bac54b31922
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spelling	oai:doaj.org-article:ac563a317ed149a0956f6bac54b319222021-11-11T15:48:06ZTranscending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective1807-734Xhttps://doaj.org/article/ac563a317ed149a0956f6bac54b319222015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=123035866005https://doaj.org/toc/1807-734XIn consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on inte rviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children.Maribel Carvalho SuarezLeticia Moreira CasottiFUCAPE Business Schoolarticleconsumer behavior familiescarsqualitative researchBusinessHF5001-6182ENPTBBR: Brazilian Business Review, Vol 12, Iss 2, Pp 87-109 (2015)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	consumer behavior families cars qualitative research Business HF5001-6182
spellingShingle	consumer behavior families cars qualitative research Business HF5001-6182 Maribel Carvalho Suarez Leticia Moreira Casotti Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
description	In consumer behavior area, families are identified as fundamental reference group in the consumption process. Historically, research involving purchasing decisions have, mostly, focused on individual decisions without regard to the dynamics of interact ions within this important group. Using a qualitative approach, based on the itinerary method this paper investigates how the meanings related to the purchase of a car help shape relationships within the family, when investigating consumption. Based on inte rviews and observations with several members of ten São Paulo families, this study highlights the cars as artifacts able to demarcate family values and hierarchies, it acts as an important "educational" and transition tool to adult life of the children.
format	article
author	Maribel Carvalho Suarez Leticia Moreira Casotti
author_facet	Maribel Carvalho Suarez Leticia Moreira Casotti
author_sort	Maribel Carvalho Suarez
title	Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_short	Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_full	Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_fullStr	Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_full_unstemmed	Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective
title_sort	transcending individual approach of consumption: an investigation of automobile meanings by the household perspective
publisher	FUCAPE Business School
publishDate	2015
url	https://doaj.org/article/ac563a317ed149a0956f6bac54b31922
work_keys_str_mv	AT maribelcarvalhosuarez transcendingindividualapproachofconsumptionaninvestigationofautomobilemeaningsbythehouseholdperspective AT leticiamoreiracasotti transcendingindividualapproachofconsumptionaninvestigationofautomobilemeaningsbythehouseholdperspective
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Transcending Individual Approach of Consumption: an Investigation of Automobile Meanings by The Household Perspective

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