Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
Food choice is often influenced by extrinsic factors, which drive consumer perception of a given product or service. It is therefore critical to study them during the design of food packaging. In this context, the aim of this study was to investigate the effect of extrinsic factors on the expected a...
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| Main Authors: | , , , |
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| Format: | article |
| Language: | EN ES PT |
| Published: |
Universidad Nacional de Trujillo
2021
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| Subjects: | |
| Online Access: | https://doaj.org/article/ae12242c26b241b6be0d09150b304bc7 |
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