Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception

Food choice is often influenced by extrinsic factors, which drive consumer perception of a given product or service. It is therefore critical to study them during the design of food packaging. In this context, the aim of this study was to investigate the effect of extrinsic factors on the expected a...

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Autores principales:	Erick Saldaña, Cathia Samán, Jhordin Saldaña, Carmen M. S. Ambrosio
Formato:	article
Lenguaje:	EN ES PT
Publicado:	Universidad Nacional de Trujillo 2021
Materias:	conjoint analysis napping label and packaging design peruvian dessert Agriculture S Agriculture (General) S1-972
Acceso en línea:	https://doaj.org/article/ae12242c26b241b6be0d09150b304bc7
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spelling	oai:doaj.org-article:ae12242c26b241b6be0d09150b304bc72021-11-04T13:54:32ZNon-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception10.17268/sci.agropecu.2021.0462077-99172306-6741https://doaj.org/article/ae12242c26b241b6be0d09150b304bc72021-09-01T00:00:00Zhttps://revistas.unitru.edu.pe/index.php/scientiaagrop/article/view/3618https://doaj.org/toc/2077-9917https://doaj.org/toc/2306-6741Food choice is often influenced by extrinsic factors, which drive consumer perception of a given product or service. It is therefore critical to study them during the design of food packaging. In this context, the aim of this study was to investigate the effect of extrinsic factors on the expected acceptance, purchase intention and holistic perception of consumers of the popular Peruvian dessert mazamorra morada. Twelve stimuli were created by using a fractional factorial design considering packaging material, nutritional information, quality, convenience, and naturalness as factors, previously obtained by open-ended questions. Ninety-seven consumers answered an online survey indicating their expected acceptance, purchase intention and holistic perception. The results showed that the most salient factors for consumers, in terms of expected acceptance, purchase intention, and holistic perception, were packaging material and convenience. For these factors, the levels that increased expected acceptance and purchase intention were the "package made of food grade paper", conveniently adding a "spoon and napkin".Erick SaldañaCathia SamánJhordin SaldañaCarmen M. S. AmbrosioUniversidad Nacional de Trujilloarticleconjoint analysisnappinglabel and packaging designperuvian dessertAgricultureSAgriculture (General)S1-972ENESPTScientia Agropecuaria, Vol 12, Iss 3, Pp 421-428 (2021)
institution	DOAJ
collection	DOAJ
language	EN ES PT
topic	conjoint analysis napping label and packaging design peruvian dessert Agriculture S Agriculture (General) S1-972
spellingShingle	conjoint analysis napping label and packaging design peruvian dessert Agriculture S Agriculture (General) S1-972 Erick Saldaña Cathia Samán Jhordin Saldaña Carmen M. S. Ambrosio Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
description	Food choice is often influenced by extrinsic factors, which drive consumer perception of a given product or service. It is therefore critical to study them during the design of food packaging. In this context, the aim of this study was to investigate the effect of extrinsic factors on the expected acceptance, purchase intention and holistic perception of consumers of the popular Peruvian dessert mazamorra morada. Twelve stimuli were created by using a fractional factorial design considering packaging material, nutritional information, quality, convenience, and naturalness as factors, previously obtained by open-ended questions. Ninety-seven consumers answered an online survey indicating their expected acceptance, purchase intention and holistic perception. The results showed that the most salient factors for consumers, in terms of expected acceptance, purchase intention, and holistic perception, were packaging material and convenience. For these factors, the levels that increased expected acceptance and purchase intention were the "package made of food grade paper", conveniently adding a "spoon and napkin".
format	article
author	Erick Saldaña Cathia Samán Jhordin Saldaña Carmen M. S. Ambrosio
author_facet	Erick Saldaña Cathia Samán Jhordin Saldaña Carmen M. S. Ambrosio
author_sort	Erick Saldaña
title	Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
title_short	Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
title_full	Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
title_fullStr	Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
title_full_unstemmed	Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
title_sort	non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception
publisher	Universidad Nacional de Trujillo
publishDate	2021
url	https://doaj.org/article/ae12242c26b241b6be0d09150b304bc7
work_keys_str_mv	AT ericksaldana nonsensoryfactorsdrivingthepackagingdesignofreadytoeatmazamorramoradabasedonconsumerperception AT cathiasaman nonsensoryfactorsdrivingthepackagingdesignofreadytoeatmazamorramoradabasedonconsumerperception AT jhordinsaldana nonsensoryfactorsdrivingthepackagingdesignofreadytoeatmazamorramoradabasedonconsumerperception AT carmenmsambrosio nonsensoryfactorsdrivingthepackagingdesignofreadytoeatmazamorramoradabasedonconsumerperception
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Non-sensory factors driving the packaging design of ready-to-eat mazamorra morada based on consumer perception

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