Exploring the Effects of Instructional Message Strategies on Risk Perceptions and Behavioral Intentions: The Case of a Substandard Vaccine Incident
Extending the recent theorizing of the message-centric approach to instructional risk and crisis communication, this study identifies two distinct instructional strategies used by regulatory authorities and adopts a goal-attainment approach to measuring the effectiveness of both strategies in instru...
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| Autores principales: | , , , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
SAGE Publishing
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/aeb37d1079954485832cb32cb34d3643 |
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