The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers

With the increased use of the internet, social networks have acted as a relationship channel between consumers and companies. This paper aims to analyze the communication between an organization and its customers in a Brazilian online community, based on corporate social responsibility (CSR) criteri...

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Autores principales: Ana Paula Kieling, Maria José Barbosa de Souza, Franciane Reinert Lyra, Ricardo Boeing
Formato: article
Lenguaje:EN
PT
Publicado: FUCAPE Business School 2021
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Acceso en línea:https://doaj.org/article/aee0c6b31538427a916f7dd630374ffa
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