The Bittersweet Truth: Corporate Social Responsibility in Online Communication Between a Coffee Company and its Customers
With the increased use of the internet, social networks have acted as a relationship channel between consumers and companies. This paper aims to analyze the communication between an organization and its customers in a Brazilian online community, based on corporate social responsibility (CSR) criteri...
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| Auteurs principaux: | , , , |
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| Format: | article |
| Langue: | EN PT |
| Publié: |
FUCAPE Business School
2021
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| Accès en ligne: | https://doaj.org/article/aee0c6b31538427a916f7dd630374ffa |
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