Using e-marketing on the example of detailed targeting technology

The concept of “Big data” as a way of processing huge amounts of data has been considered, the principles of working with big data have been formulated, the techniques of electronic marketing have been reviewed. The definition of targeting has been given, its possibilities have been described. The s...

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Bibliographic Details
Main Authors: V. Dovzhik, G. Dovzhik, T. Fedyanina
Format: article
Language:RU
Published: State University of Management 2019
Subjects:
Online Access:https://doaj.org/article/af3d63b3370149e1b22c2740b509edb8
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