Use of social networks as a CSR communication tool

The aim of this paper is to analyse the use of online social networks as a tool for Corporate Social Responsibility (CSR) communication and management. To this end, an analysis was performed of the messages posted by the 20 Spanish companies with the highest market capitalisation and the responses t...

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Autores principales: Francisco-Javier Cortado, Ricardo Chalmeta
Formato: article
Lenguaje:EN
Publicado: Taylor & Francis Group 2016
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Acceso en línea:https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab
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