Use of social networks as a CSR communication tool

The aim of this paper is to analyse the use of online social networks as a tool for Corporate Social Responsibility (CSR) communication and management. To this end, an analysis was performed of the messages posted by the 20 Spanish companies with the highest market capitalisation and the responses t...

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Autores principales:	Francisco-Javier Cortado, Ricardo Chalmeta
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2016
Materias:	corporate social responsibility enterprise sustainability social networks corporate social responsibility communication facebook twitter Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab
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id	oai:doaj.org-article:afcde55e7d2749a8b3f0bc13ba39f8ab
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spelling	oai:doaj.org-article:afcde55e7d2749a8b3f0bc13ba39f8ab2021-12-02T14:07:32ZUse of social networks as a CSR communication tool2331-197510.1080/23311975.2016.1187783https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab2016-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2016.1187783https://doaj.org/toc/2331-1975The aim of this paper is to analyse the use of online social networks as a tool for Corporate Social Responsibility (CSR) communication and management. To this end, an analysis was performed of the messages posted by the 20 Spanish companies with the highest market capitalisation and the responses that they received on two of the most popular online social networks, Facebook and Twitter. The results of the analysis of these data show that the tendency has been to use social networks for the one-way communication of aspects of CSR related with the organisation. Therefore, it is necessary to change the way companies communicate their CSR issues by shifting to a two-way communication approach, as has been the case in other kinds of enterprise relations with their stakeholders.Francisco-Javier CortadoRicardo ChalmetaTaylor & Francis Grouparticlecorporate social responsibilityenterprise sustainabilitysocial networkscorporate social responsibility communicationfacebooktwitterBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 3, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	corporate social responsibility enterprise sustainability social networks corporate social responsibility communication facebook twitter Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	corporate social responsibility enterprise sustainability social networks corporate social responsibility communication facebook twitter Business HF5001-6182 Management. Industrial management HD28-70 Francisco-Javier Cortado Ricardo Chalmeta Use of social networks as a CSR communication tool
description	The aim of this paper is to analyse the use of online social networks as a tool for Corporate Social Responsibility (CSR) communication and management. To this end, an analysis was performed of the messages posted by the 20 Spanish companies with the highest market capitalisation and the responses that they received on two of the most popular online social networks, Facebook and Twitter. The results of the analysis of these data show that the tendency has been to use social networks for the one-way communication of aspects of CSR related with the organisation. Therefore, it is necessary to change the way companies communicate their CSR issues by shifting to a two-way communication approach, as has been the case in other kinds of enterprise relations with their stakeholders.
format	article
author	Francisco-Javier Cortado Ricardo Chalmeta
author_facet	Francisco-Javier Cortado Ricardo Chalmeta
author_sort	Francisco-Javier Cortado
title	Use of social networks as a CSR communication tool
title_short	Use of social networks as a CSR communication tool
title_full	Use of social networks as a CSR communication tool
title_fullStr	Use of social networks as a CSR communication tool
title_full_unstemmed	Use of social networks as a CSR communication tool
title_sort	use of social networks as a csr communication tool
publisher	Taylor & Francis Group
publishDate	2016
url	https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab
work_keys_str_mv	AT franciscojaviercortado useofsocialnetworksasacsrcommunicationtool AT ricardochalmeta useofsocialnetworksasacsrcommunicationtool
_version_	1718391926051307520

Use of social networks as a CSR communication tool

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