Use of social networks as a CSR communication tool

Use of social networks as a CSR communication tool

The aim of this paper is to analyse the use of online social networks as a tool for Corporate Social Responsibility (CSR) communication and management. To this end, an analysis was performed of the messages posted by the 20 Spanish companies with the highest market capitalisation and the responses t...

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Bibliographic Details
Main Authors: Francisco-Javier Cortado, Ricardo Chalmeta
Format: article
Language:EN
Published: Taylor & Francis Group 2016
Subjects:
corporate social responsibility
enterprise sustainability
social networks
corporate social responsibility communication
facebook
twitter
Business
HF5001-6182
Management. Industrial management
HD28-70
Online Access:https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab
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https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab

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