Use of social networks as a CSR communication tool
The aim of this paper is to analyse the use of online social networks as a tool for Corporate Social Responsibility (CSR) communication and management. To this end, an analysis was performed of the messages posted by the 20 Spanish companies with the highest market capitalisation and the responses t...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2016
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/afcde55e7d2749a8b3f0bc13ba39f8ab |
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