Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value
Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different variables on...
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| Auteurs principaux: | , , |
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| Format: | article |
| Langue: | EN |
| Publié: |
Taylor & Francis Group
2019
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/b016ae6df10c449380c3525707f9c264 |
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